As we know Acqua di Parma has long been a key player on the luxury market, in fact it celebrates it?s centenary year this very year. The brand was established a century ago with the classic COLONIA, an authentic and iconic fragrance that has inspired the Acqua di Parma world and its core values based on the best of the Italian lifestyle. Over the years the brand has expanded its product range, introducing new colonias, Collezione Barbiere (shaving products and accessories), Le Nobili (feminine fragrances inspired by the flowers of Italian gardens), Home Fragrance (scented candles and room sprays for the home) and the Blu Mediterraneo and Blu Mediterraneo Italian Resort ranges (fragrances and cosmetics inspired by the most natural and exclusive locations on the Italian Mediterranean).
The Brand has always been closely bound with the Italian Mediterranean region, with its beauitful and rolling vistas and encompassing all aspects of its intense nature. A microcosm of vegetation endowed with exceptional sensory and therapeutic powers. And it is to this place, the only one in the world in terms of the variety and richness of its botanical ingredients, that Acqua di Parma has turned in order to create Italian Resort, the new global age- defying line for thorough and deep revitalisation of your skin.
Plant species that grow in the adverse climatic conditions of the Italian Mediterranean region have, in fact, developed exceptional resources for survival, and among them the Sicilian Maritime Pine is one of the hardiest and most long-lived. The secret of its vigour lies in the richness of the active ingredients contained in its bark. After 15 years of research, Acqua di Parma has succeeded in encapsulating the infinite revitalising power of Maritime Pine within its Mediterranean Re-Activating Complex, a precious elixir contained in every product in the Italian Resort range.
The Italian Resort range now includes six new face formulations which make the most of the advanced technology of the Mediterranean Re-Activating Complex to create an even richer and more complete routine. Face Restoring Mask, an intensive treatment to set aside for your skin twice a week to activate cell renewal and obtain a deep, lasting, age-defying effect. Face and Eye Cleansing Oil and Face Cleansing Mousse to cleanse the skin gently. Purifying Facial Toner and Moisturizing Face Lotion to purify and nourish it, and UV Face Protection SPF 50 PA+++ to protect your skin from harmful UV rays.