The eagle eyed among you will notice that the domain name of my website, formerly agirlcalledjack.com, has changed. It was inevitable, following my recent coming-out, although truth be told I had been considering it for a while anyway. At 27 years old I would have taken umbridge at being addressed as ?a girl? by a stranger, so why continue to do it to myself every day?
I have tried many, many options on for size, to find with dismay that my name was taken by some scoundrel, unsurprising as there are many ?Jack Monroe?s out there, including a Nomad comic book character otherwise known as ?Bucky?. I get his Google alerts for comic book conventions and some rather eyebrow-raising fan fiction from time to time.
I quite liked ?MxJack?, and it was almost the contender, but the Twitter and Instagram handles were taken and I didn?t fancy the unnecessary confusion.
Jack At A Pinch works for me ? not least for the cooking connotations, and the implication of slight annoyance that my political musings occasionally bring. A bit of research shows that in the early 1800s a ?Jack-at-a-pinch? was a poor hackney parson, and the term grew to mean someone who was useful in an emergency, which also suits me quite nicely ? from evacuating a club in London last month when I walked in to a midnight fire alarm from the boiler room, to answering emails from readers with a fiver in their bank account and a few sparse bits in their kitchen cupboard, to my previous incarnation in the Control room in the Fire Service ? Jack At A Pinch will take some getting used to, but like a trusty white shirt, it fits rather well straight from the hanger.
And for the forgetful among us, myself included, if you type http://www.agirlcalledjack.com into your toolbar, it will automatically bring you here.
?Rebranding?, for want of a less horrendous word, is always a bit of a struggle, and I hope this doesn?t cause you, my dear readers, any upset or inconvenience. I am a one-person outfit, I do my own blog, emails, social media, with help with contracts and complex events from the brilliant Ed, Aoife and Rosemary at United Agents. I haven?t got a ?social media strategy?, and should I ever even utter those words again please feel free to yell at me about how disappointed you are. I get things wrong, I lose my temper, I fluff up, and I do things because they feel right and true and necessary. So here we are. As I said before, I am proud of A Girl Called Jack, of that gorgeous book that still flies off shelves and into university dorms and food banks and through letter boxes around the world, I am proud of what it does and continues to do, but I needed to change my website. Fingers crossed for an easy ride, and now I can bear to look at it again, you can look forward to a host of new recipes.
Love and light and thankyou for your good wishes and understanding over the last few weeks,
Twitter: @DrJackMonroe Instagram: @MxJackMonroe